Goostrey Graveyards: Marketing Plan 2025
Introduction
Goostrey Graveyards is a brand-new scare attraction launching in 2025. Located in the heart of Cheshire, it's an immersive horror experience featuring five uniquely terrifying mazes. With powerful storytelling, high-end production, and a bold digital-first marketing strategy, we aim to become the most talked-about fright event in the North West.
Objectives
- Sell out all ticketed nights from launch through Halloween.
- Build strong brand awareness in Cheshire, Manchester & Merseyside.
- Cultivate an engaging social media presence.
- Position Goostrey Graveyards as a must-visit annual event.
Email Marketing Plan
Sign-up incentive: “Win a Private Maze Run”
Once subscribed, users receive a themed 4-email drip campaign:
- Email 1: Welcome to the Graveyards
- Email 2: Maze Previews + Story Clues
- Email 3: Survival Tips & “What Not To Bring”
- Email 4: Tickets Almost Gone – Final Call
12-Week Marketing Timeline
Campaign leading to 9th October Opening
Week 1–2: Foundations & Setup
- Finalise ticketing, pricing, and launch schedule
- Launch SEO-optimised ticket page with redirect from old links
- Setup analytics, retargeting pixels, and SEO structure
- Create hero visuals, social branding, and ad mock-ups
- Teaser campaign begins on social (vague hints, atmospheric posts)
Week 3–4: Maze Reveal Phase
- Reveal 1–2 mazes with custom graphics and storyline captions
- Google Ads go live (brand + broad keywords)
- Initial Facebook/Instagram boosted posts begin
- Influencer scouting begins (DMs & pre-invite list)
- Email campaign 1 – “Tickets Are Live” + Early Bird CTA
Week 5–6: Audience Engagement
- Social polls, Q&A reels, “Which maze would you survive?”
- Behind-the-scenes content (props, audio, makeup tests)
- Email campaign 2 – “Meet the Mazes” visual showcase
- Influencer pre-access confirmed & kits dispatched
Week 7–8: Social Push & Influencer Launch
- Post influencer previews / teaser walkthrough clips
- Daily content ramp-up: scare actor intros, maze ambience
- “Scream Face” contest launches on stories and posts
- Email campaign 3 – VIP Invites + behind-the-scenes pass
Week 9–10: Conversion Focus
- Boost Google Ads budget and optimise for ticket conversions
- Split test ad variants and refine based on click-through rate
- Email campaign 4 – “Last Chance for Early Bird Tickets”
- Live ticket counter or “Tickets Selling Fast” visuals
Week 11–12: Launch Countdown
- “7 Nights of Terror” countdown posts begin (one per day)
- Stories: cast prepping, costume reveals, lighting tests
- Email campaign 5 – “Event Opens This Week!” blast
- Final Google Ads and social push with urgency language
- Final Instagram carousel: all 5 mazes with ticket CTA
Social Media Campaign
Our social campaign builds fear and excitement across Instagram, Facebook, and TikTok. Designed to grip horror fans with immersive storylines, character reveals, countdowns, and scream-worthy visuals.
- Maze Spotlights: Teaser posters and trailers introducing each maze.
- Behind-the-Screams: Makeup effects, scare actor prep, eerie sound design.
- Countdown Reels: “15 Nights to Halloween” mini clips building urgency.
- Engagement Tactics: “Would you survive?”, story polls, scream challenges.
Enter the Forest of the Forsaken… but beware what hunts in the dark.
🦌 Think you can survive the curse?
🎟️ Tickets vanish fast: Book Now
#GoostreyGraveyards #TheHunt #HauntSeason2025
Google Ads Campaign
To maximise ticket sales and brand awareness, we’ll run a series of targeted Google Ads focused on location-based keywords like “Scare park in Cheshire”, “Halloween events near me”, and “Haunted attractions UK”. We’ll use both Search and Display campaigns to reach thrill-seekers browsing for autumn events.
- Search Ads: Targeted keyword campaigns for people actively looking for haunted attractions and Halloween experiences.
- Display Ads: Retargeting campaigns to bring back website visitors who didn’t book.
- Performance Max: Automated cross-network campaigns to optimise conversions.
Email Campaigns
We'll build and grow an email list via the website and social sign-ups. Regular campaigns will keep excitement levels high while pushing early bird tickets, event dates, and scare previews.
- Initial Welcome Email: “You’ve signed up for the scare of your life!” with teaser art.
- Early Access Invite: Email-only presale for loyal fans.
- Launch Blast: Countdown + ticket link with limited offer urgency.
- Weekly Updates: New content drops, character reveals, and merch highlights.
Influencer & PR Strategy
We’ll invite relevant influencers from the horror, Halloween, and local lifestyle niches to attend preview nights and press days. They’ll get exclusive content access, branded merchandise, and post in advance of the launch.
- Horror Reviewers: Bloggers, YouTubers and TikTokers who focus on scares and thrill events.
- Local Influencers: Cheshire-based Instagrammers with strong regional reach.
- Free tickets & perks: Priority access and behind-the-scenes tours to maximise share-worthy content.
Final Thoughts
With a layered, cinematic launch strategy that spans social media, ads, influencers, and immersive storytelling, Goostrey Graveyards is positioned to explode onto the UK scare scene in its debut year. Every post, pixel and promo will work toward building one message: This is the haunted event you can’t miss.