Google Ads Campaign Report: Roberta’s Bridal
Client: Roberta’s BridalPrepared by: Antony Cooper
Date: 16 July 2025
Reporting Period: 16 June – 15 July 2025
1. Campaign Overview
| Campaign Name | Status | Impr. | Clicks | Cost | CTR | Avg. CPC | Conversions |
|---|---|---|---|---|---|---|---|
| Appointment Bookings (May) | Paused | 2,186 | 123 | £72.41 | 5.63% | £0.59 | 1 |
| Appointments (July) | Paused | 6,068 | 123 | £44.26 | 2.03% | £0.36 | 1 |
| Online Sales (May) | Paused | 9,007 | 181 | £54.48 | 2.01% | £0.30 | 0 |
| Robertas Bridal (Smart) | Enabled | 18,821 | 260 | £67.29 | 1.38% | £0.26 | 7 |
– Smart campaign has delivered the most conversions (7) at the lowest CPC.
– Search-based appointment campaigns have solid engagement but low conversion numbers.
– Online Sales (May) attracted traffic but no conversions.
– Total recorded spend across campaigns: £238.44.
2. Performance Summary
Total Clicks: 687Total Impressions: 36,082
Average CTR: 1.90%
Total Cost: £238.44
Average CPC: £0.35
Total Conversions: 9
Average Cost per Conversion: £26.49
3. Next Steps & Recommendations
- Shift budget away from May-based campaigns and into the active Smart campaign if performance holds.
- Continue testing updated July appointment ads to improve CTR and conversion rate.
- Review and improve landing page experience for Online Sales — it’s getting clicks but no conversions.
- Implement full conversion tracking (currently incomplete) to properly measure return from campaigns.
- Launch dedicated campaigns for:
- Morilee Prom 2026 Launch – focus on prom keywords and event-based urgency.
- 20% Off Mde-to-order – target high-intent users searching for made-to-order gowns and bridal discounts.
- Use ad extensions and countdown timers to boost urgency on seasonal offers.
Website and ads managed by Lunavision Studios.